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Beyond the Screen & Stage | Event Media Production: Episode 4 – On-Site Testimonials 

February 19, 2024  by Alaina Salas

With your clients and staff all in one place, there is never a better time to grab some on-site testimonial footage. Whether you want content for sales and marketing, to showcase your clients on your website, or simply to remember your event, our team records attendees’ thoughts so you can capture genuine endorsements of your product or service. 

Customer testimonial – Real Brokerage: Our client, Real Brokerage, Inc. invited brokers and agents to their annual conference ‘OneReal.’ This was an agent-focused conference where agents gain practical takeaways and foster powerful connections with one another. By recording their attendees, they were able to get content to use on social media, and promote the services and technology.

You have several options for how to capture these testimonials. Whether you like the feel of a live, in-crowd testimonial or prefer the look of a separate ‘studio’ or green screen, Tri-Marq comes prepared for any creative style. In this example, we used the general session space as a background for the shoot. This footage was then edited on-site to give the client the ability to use, post, and share the testimonials immediately. Our motion designer created the lower thirds that accompany the testimonials in addition to motion graphics for the rest of the video. Shots of the app in action were provided by the client. 

Attendee testimonial – Vistex: Continuing with our on-scene testimonials feature, our client, Vistex, captured these customer testimonials during their event to be used for marketing purposes. Vistex booked an extra hotel room for Tri-Marq to use as a ‘studio’ to capture their thoughts in a professional manner while staying on-site. These clips were captured in front of a green screen and edited after the event, allowing us to create custom motion graphics and kinetic text to accompany and add visual interest to the video testimonials.

Stay tuned for next week’s feature where we turn our focus to recap videos! 

Posted in Event Production, Video ProductionTagged event production, Illinois video production, Milwaukee video production, testimonials, tri-marq, trimarq, video, video production

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Previous: Beyond the Screen & Stage | Event Media Production: Episode 3 – Custom Graphics
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