Hype Video | 2 of 2 | 2022-2023

Tri-Marq was tasked with creating two Intro videos for Marquette Men’s Basketball 2022-23 season, with this video being the second of the two. Shooting footage for both videos on the same day, we captured shots of all 17 players, coach Shaka Smart and members from the Spirit Squad. To capture footage for two creative concepts we installed two ‘sets’ for players to rotate through at the shoot. We combined this footage with aerial video of campus, downtown Milwaukee and Marquette’s home arena, the Fiserv Forum. To top off this high energy video that plays before every Marquette home game, we integrated existing game highlight footage.

The set for this video used a black backdrop, dramatic lighting and high frame rate camera. We created custom animations and content for each video and handled effects in post. We handled all creative, location shoot logistics and editorial. To round out this comprehensive project, we created complimentary content that airs in-sync with the main video playing on the center scoreboard and throughout the arena. This provides an immersive in-game experience for Marquette fans. Player headshots are created that match each video for introductions of the team on the court.