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Time To Rise Campaign Anthem

Marquette University

As torchbearers of the Jesuit-led tradition, Marquette University is called to serve as a force for good across the campus and the world, especially in these challenging days. “Time to Rise” is Marquette’s bold campaign to support students, faculty, campus and communities. Guided by its mission, driven by its strategic plan, and supported by the generosity of its larger family, now is the time to energize Marquette University and lift up all.

Marquette University partnered with Tri-Marq Communications, Inc. in their announcement of the Time to Rise campaign. As the world pivoted with a pandemic, so did the launch of the prestigious Campaign for the University. Taking plans for an immersive and interactive celebration on campus, we collaborated to bring guests a virtual experience like no other. The hybrid event began with a full Mass that was broadcast live from St. Joan of Arc Chapel on Marquette’s campus. This led to a pre-recorded Campaign event that was kicked off with the Campaign Anthem Video.

Project and creative management, storytelling, voice-over audition and casting, color correction, audio and sound design, and motion graphics went into the production of the Marquette Time to Rise Campaign Anthem. In addition, there were on-site technical event crews for the live broadcast that included the Producer, Technical Director, Technical Operator, Director of Photography, Video Producer, Audio Tech were used on-site on campus to broadcast the entire evening to the virtual platform.

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Tri-Marq sat down with graduate medical education students at @aurorahealthcare who are in their Transitional Year program to hear stories about their time at Aurora. Utilizing one location-shoot day and a 6-person crew with a 4-camera set, we captured the graduates in a roundtable style. This creative approach captures their conversation in a natural way, allowing them to organically tell stories and experiences, leading the GME program. The roundtable style keeps authenticity at the forefront and encourages audiences to stay engaged with the story, making the video more effective for marketing and recruiting purposes. With the wide range of content recorded, we created additional short, digestible clips that are repurposed for social media.

#videoproduction #healthcare #GraduateMedicalEducation #Wisconsin #trimarq

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