Skip to content
414-223-4380
[email protected]
trimarq logo
  • Home
  • Work
  • Blog
  • About
  • Contact
Video Events

Beyond the Screen & Stage | Event Media Production: Episode 2 – Openers

January 22, 2024  by Alaina Salas

Next up in our series, we’re featuring event video openers. Start your meeting with a ‘bang’ by incorporating cinematic videos, motion graphics, or even sensory-based experiences like bubbles, falling water, or projection mapping! Opener videos set the tone for the meeting and grab the audience’s attention. 

Historical Style – WI Hist Soc – Now is Our Time: Taking a historical approach to event openers, In 2010, Tri-Marq was hired by the Wisconsin Historical Society as their Show Producer for the “This is Our History. Now is Our Time” capital campaign gala, held at the Monona Terrace in Madison, Wisconsin. The same gala was held in 2011 in Milwaukee, Wisconsin at The Pfister Hotel.

Tri-Marq created a series of videos telling the story of the Wisconsin Historical Society. The first of these videos is the anthem video that kicked off the gala. Throughout the evening, guests were taken on a visual journey of the state’s history. 

To create the video, we interviewed educators and historians including John Gurda, Wisconsin’s premier historian. Through these interviews and b-roll footage of archives held at the Historical Society, the story weaves through all the important work the Wisconsin Historical Society does for the state.

Anthem Style – RedPrairie Commerce in Motion: Continuing our epic openers feature, we’re throwing it back to 2012 when we took on this project for RedPrairie featuring projection mapping, 3D animation, 130-foot screen and more! At the time of the event, RedPrairie was the second largest logistical software company in the US. 

For this event, Tri-Marq mesmerized the audience with a 130-foot screen creating a seamless palette by blending 6 HD projectors to display 4.5 million pixels. Speakers made their stage entrance through custom hidden doors in the screen. We also used video projection mapping to wrap 3D imagery on custom set structures while 3D animation filled the panoramic wide screen, creating an immersive visual experience.

Tri-Marq managed 110 breakout sessions, three super sessions, transformed the ballroom for evening entertainment, and supported a 35,000-square-foot trade show. 

Unique Stage Design – API Better Together: Our third and final installment of the openers category features ‘Better Together.’ This video opened the API Healthcare Annual Client Forum and takes a fun spin on the merging of API Healthcare and GE Healthcare. 

Tri-Marq’s work on the 2014 Client Forum for API Healthcare, a division of GE Healthcare employed a five-screen approach for the event, held in Milwaukee. Tri-Marq directed multiple general sessions, breakouts, and an awards show for API. Two additional videos were created, including one to launch a new product for the company. 

Stay tuned for next week’s feature to see our work with custom graphics for events. 

Posted in Event Production, Video ProductionTagged event production, Illinois video production, meeting openers, Milwaukee video production, motion graphics, openers, tri-marq, trimarq, video, video production

Post navigation

Previous: Beyond the Screen & Stage | Event Media Production: Episode 1 – Promos
Next: Beyond the Screen & Stage | Event Media Production: Episode 3 – Custom Graphics
Tri Marq vimeo Tri Marq youtube Tri Marq facebook Tri Marq linkedin

Blog

  • Meet the Team: Ryan Denzer
  • Are You Marketing Without Video?
  • Meet the Team: Justin Foren
  • Your Red Carpet Moment | Broadcasting Video Live at Your Event
  • Meet the Team: Tom Hillmeyer

Contact

Headquarters:

507 S. 2nd Street, Suite 145
Milwaukee, WI 53204

+1 (414) 223-4380
[email protected]

Instagram

The @wilson.center.arts continues to shine as a co The @wilson.center.arts continues to shine as a cornerstone of creativity and community in Greater Milwaukee. Each year, their "Big Event" brings together supporters to celebrate the power of the arts and the impact of their programming.

Tri-Marq was proud to once again collaborate with the Center to produce two custom videos: one designed to air at the gala, and another evergreen anthem to carry their message year-round.

This year's video tells the story of how the Center came to be and the benefits they have received from our community, as well as fellow artists. By blending custom graphic visuals with archival and current footage, the videos help tell the story of the Center’s mission—and serve as powerful tools for both awareness and fundraising.
This Thursday, we’re throwing it back to the 200 This Thursday, we’re throwing it back to the 2000s with this demo reel featuring some of our favorite Tri-Marq TV spots for the naughts. Can you feel the nostalgia?! 🕹💿💾🎞☎️📺

#tbt #y2k #2000sthrowback #tvspot #trimarq
“What is your most unforgettable patient experie “What is your most unforgettable patient experience?”

Tri-Marq sat down with graduate medical education students at @aurorahealthcare who are in their Transitional Year program to hear stories about their time at Aurora. Utilizing one location-shoot day and a 6-person crew with a 4-camera set, we captured the graduates in a roundtable style. This creative approach captures their conversation in a natural way, allowing them to organically tell stories and experiences, leading the GME program. The roundtable style keeps authenticity at the forefront and encourages audiences to stay engaged with the story, making the video more effective for marketing and recruiting purposes. With the wide range of content recorded, we created additional short, digestible clips that are repurposed for social media.

#videoproduction #healthcare #GraduateMedicalEducation #Wisconsin #trimarq
Our next Meet the Staff blog features Ryan Denzer, Our next Meet the Staff blog features Ryan Denzer, Tri-Marq Technical Director. Get to know Ryan in our latest blog, link in bio!
An event partner that will help you achieve "flawl An event partner that will help you achieve "flawless" ✨
If your brand hasn't yet incorporated video into y If your brand hasn't yet incorporated video into your marketing strategies, now's the time! We're sharing the top reasons why video is not only a popular marketing tool but a critical one in our latest blog, link in bio!
#trimarq #branding #videoproduction #marketing

Copyright © 2025 All rights reserved. Tri-Marq Communications, Inc. and Tri-Marq Events, Inc.