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Video Events
Graphic designer at work creating motion graphics to project on the side of a building.

Creative Artists + Tech Experts | Creating Content for the Screens Big and Small

July 30, 2024  by Alaina Salas

As a full-service media production and event company, we pride ourselves on delivering a comprehensive customer experience. It is imperative that we think about the bigger picture and see each project as a ‘whole package.’ We don’t just record the video, we create the graphics for the set. We don’t just produce the meeting, we create the show graphics that project on the big screens. So when it comes to creating these graphics, it takes an expert in both technology and artistry to do the job right. It’s more than just a shot, it’s a scene, and it’s more than just a presentation, it’s an experience for the audience. 

Creating graphics for video: Our team can create graphics for video at many points in the production process, but two common ways our clients choose to build their graphics are: before the shoot to be used on-location, and after the video is recorded to be integrated during post-production (the editing phase). One of our most graphics-heavy collaborations for video has been with Marquette Basketball. Each year, when the team gathers to shoot content for the season’s intro videos, Tri-Marq designs and executes showstopping graphics to compliment the set that is being used in the scene. Projected on LED panels, Tri-Marq graphics take the shot from good to great. As our video producers like to say, “It’s just a screen unless you do something cool.” See Tri-Marq graphics in action in last year’s intro video:

Our collaboration with Greystar incorporates graphics in post-production. Through communication with the client, the creative direction is decided in the pre-production phase (before the shoot). After we wrap up filming, we send the footage over to the editing team where the film is cut down to fit the client’s script and the graphics are added. See how this style of film comes to life in the Greystar MBA Recruitment video.

Creating graphics for events: When it comes to a corporate event, creating graphics is about keeping the audience engaged. Interesting content captures and holds the interest of the audience, drawing them in, but also helps them retain information. Luckily, there are many options for attention-grabbing graphics. From intricate projection mapping to an all-immersive ultra-wide screen or even custom 3D animation. Tri-Marq’s graphic designs pair well with just about any event. Watch our Events MGFX Reel here:

Posted in Event Production, Motion Graphics & Animation, Video ProductionTagged event production, graphic artist, graphic design, Milwaukee video production, motion graphics, post-production, tri-marq, trimarq, video production

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Blog

  • Meet the Team: Justin Foren
  • Your Red Carpet Moment | Broadcasting Video Live at Your Event
  • Meet the Team: Tom Hillmeyer
  • Close to Home | Tri-Marq’s Work in Venues Around Wisconsin
  • Leadership Summit | Case Study

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Tri-Marq was proud to once again produce the 11th Tri-Marq was proud to once again produce the 11th annual Greater Madison Chamber of Commerce (GMCC) Icebreaker event at the Kohl Center in Madison, Wisconsin. The stage setup featured a color-changing Titan Tube backdrop that complimented the Chamber’s EUREKA branding with hidden exclamation points.

The event hosted over 800 business and community leaders and featured keynote speakers speakers from companies around Wisconsin. 

In addition to handling all pre-production, CAD renderings, and stage and lighting design, the Tri-Marq event team was on-site managing all run-of-show duties.

#trimarq #GMCC #eventproduction #wisconsinevents #titantubes
Our client, First Advantage, took their annual 'Co Our client, First Advantage, took their annual 'Collaborate' conference to sunny Miami, Florida🌴☀️ at the Fontainebleau hotel. Tri-Marq produced this Event Recap video that aired at the end of the conference. Video production included an on-site crew to record footage and edit immediately.

It was a busy week! Attendees got to hear from keynote speaker and award-winning NYT author, Jeremy Gutsche, connect in interactive breakout sessions, and enjoy performances from local dance troupes and a percussion group.

As full-service Show Producers, we think about the overall meeting experience, so Tri-Marq incorporated the brand wherever possible, including designing the company logo out of Titan Tube lighting as a stage backdrop. Tri-Marq also handled all pre-production planning, CAD renderings, site visits, management of run-of-show, speaker rehearsals, and more.

#eventproduction #trimarq #miami #recapvideo #corporateevents
Our client, the Association of High Technology Dis Our client, the Association of High Technology Distribution (AHTD), wanted to create a high-level promotion to recruit new members. Rather than deal with the hassle of scheduling multiple location shoots (which can become cost-prohibitive) to record interviews, AHTD took advantage of the time when all their members were in one place — the AHTD fall conference! In Fall 2024, Tri-Marq’s crew went to Washington to interview 11 AHTD members and compile footage for two videos promoting membership in the Association. In addition to filming interviews, we also produced the event. The four-day conference featured keynote speakers, group breakouts, and a tradeshow-style project showcase.

#trimarq #videoproduction #eventproduction #onsitevideo #testimonial
Last month, our client, The Association of Equipme Last month, our client, The Association of Equipment Manufacturers (AEM) hosted “World of Asphalt” in St. Louis, Missouri. As the leading asphalt trade show, the conference attracts industry manufacturers and service providers to showcase their latest products. 

Tri-Marq was on-site at the event capturing video, drone footage, and attendee and exhibitor testimonials for client use. To recap the event, we edited the footage to create this post-conference video. To see the video in action, visit the World of Asphalt webpage. 

#videoproduction #worldofasphalt #trimarq #dronevideo #recapvideo
When the pressure’s on to create an unforgettabl When the pressure’s on to create an unforgettable event, having the right partner makes all the difference. Our clients trust us to deliver standout experiences, every time. 

#trimarq #customertestimonial #eventproduction
Last week, the Tri-Marq event team spent some time Last week, the Tri-Marq event team spent some time in Reykjavik working with our client to produce their leadership summit. The LED stage setup and reflective floor combo allowed for some visually stunning imagery. 

#eventproduction #trimarq #ledscreen #leadershipconferenceLast week, the Tri-Marq event team spent some time in Reykjavik working with our client to produce their leadership summit. The LED stage setup and reflective floor combo allowed for some visually stunning imagery. 

#eventproduction #trimarq #ledscreen #leadershipconference

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