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Graphic designer at work creating motion graphics to project on the side of a building.

Creative Artists + Tech Experts | Creating Content for the Screens Big and Small

July 30, 2024  by Alaina Salas

As a full-service media production and event company, we pride ourselves on delivering a comprehensive customer experience. It is imperative that we think about the bigger picture and see each project as a ‘whole package.’ We don’t just record the video, we create the graphics for the set. We don’t just produce the meeting, we create the show graphics that project on the big screens. So when it comes to creating these graphics, it takes an expert in both technology and artistry to do the job right. It’s more than just a shot, it’s a scene, and it’s more than just a presentation, it’s an experience for the audience. 

Creating graphics for video: Our team can create graphics for video at many points in the production process, but two common ways our clients choose to build their graphics are: before the shoot to be used on-location, and after the video is recorded to be integrated during post-production (the editing phase). One of our most graphics-heavy collaborations for video has been with Marquette Basketball. Each year, when the team gathers to shoot content for the season’s intro videos, Tri-Marq designs and executes showstopping graphics to compliment the set that is being used in the scene. Projected on LED panels, Tri-Marq graphics take the shot from good to great. As our video producers like to say, “It’s just a screen unless you do something cool.” See Tri-Marq graphics in action in last year’s intro video:

Our collaboration with Greystar incorporates graphics in post-production. Through communication with the client, the creative direction is decided in the pre-production phase (before the shoot). After we wrap up filming, we send the footage over to the editing team where the film is cut down to fit the client’s script and the graphics are added. See how this style of film comes to life in the Greystar MBA Recruitment video.

Creating graphics for events: When it comes to a corporate event, creating graphics is about keeping the audience engaged. Interesting content captures and holds the interest of the audience, drawing them in, but also helps them retain information. Luckily, there are many options for attention-grabbing graphics. From intricate projection mapping to an all-immersive ultra-wide screen or even custom 3D animation. Tri-Marq’s graphic designs pair well with just about any event. Watch our Events MGFX Reel here:

Posted in Event Production, Motion Graphics & Animation, Video ProductionTagged event production, graphic artist, graphic design, Milwaukee video production, motion graphics, post-production, tri-marq, trimarq, video production

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  • Meet the Staff | Shane Hoeft
  • Clarity in Motion | The Power of Animated Explainer Videos
  • Meet the Staff | Betsy Johnson
  • Mix it Up | Making Repeat Venues Feel Fresh
  • Meet the Team: Ryan Denzer

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Our latest Meet the Staff blog features Tri-Marq V Our latest Meet the Staff blog features Tri-Marq Video Editor Shane Hoeft. Get to know Shane at the link in our bio!
With animation's unique ability to make complex co With animation's unique ability to make complex concepts digestible, motion graphics and explainer videos often go hand-in-hand. Read about how Tri-Marq uses the power of animation in explainer videos for our clients in our latest blog, link in bio! ✈️
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This #tbt, we're throwing it back when we partnere This #tbt, we're throwing it back when we partnered with @greystarapartments to create this video geared toward employee recruitment. Tri-Marq had crews on location for several days at different locations and events, capturing several interviews from staff and executives, b-roll footage during construction tours, and finished properties.

Once location shooting was complete, Tri-Marq developed the story from the interviews. This phase began with transcriptions and searching through the hours of sound bites from the staff and executives. Once the story formed, b-roll, photographs and music and sound track are added to round out the video.

Greystar used this video as an addition to their efforts to recruit new employees through their campus visits and online. In addition to this long-form video, Tri-Marq also created shorter, easy to digest clips for each topic for individual marketing purposes.

#trimarq #recruitment #videoproduction #locationshoot #scriptwriting
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Tri-Marq's expert event producers never aim for be Tri-Marq's expert event producers never aim for better or even best; we always aim for flawless. 

#eventproduction #trimarq #CorporateEvents #clienttestimonial

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