Type: Keynote
Pros: Mark is not someone who we see very often at events. There always seem to be a couple of “hot” speakers every year who either present at the meetings we produce or are on the short list to be a presenter. Our client identified Mark as a presenter with a good message who they thought would resonate with their audience, and they were right.
The talk was on leadership where he presented his steps for turning around TaylorMade golf. The history and back-story about the growth of TaylorMade was an interesting story as well. He discussed the success he had with abandoning the traditional methods of building a golf brand and instead focused specifically on the golfer who bought equipment annually.
One big hit with the audience (and I am not sure if he does this at all events) was at the end of the presentation he gave away a number of TaylorMade golf clubs and bags.
Cons: None.
Producer’s Notes: He was an interesting speaker and the golf connection definitely seemed to connect with the attendees in the audience. The growth of the company through non-traditional methods seemed to resonate with the audience, who were very engaged with his story.
Note: TaylorMade has now been sold to Adidas and Mark is serving as President.