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Meet the Staff | Shane Hoeft

July 29, 2025  by Alaina Salas

Shane Hoeft has been part of the Tri-Marq team for over five years, including four years full-time as a Video Editor. His editing journey began at a young age. He was just ten years old when he started making stop-motion LEGO videos. From there, he taught himself editing by diving into passion projects, gradually honing his craft. Shane’s talent and work ethic were evident while he was assisting with these small editing jobs, and he quickly earned a full-time spot on the Tri-Marq team. His love for editing is rooted in storytelling—he finds fulfillment in shaping narratives and adapting his approach for the wide variety of clients and projects that come through Tri-Marq. He especially values working alongside and learning from longtime editor Dan Kosan, as well as being surrounded by a team that’s both talented and collaborative.

Outside the editing suite, Shane’s interests span music, sports, and local exploration. He’s the middle child in a family with three brothers and a regular at concerts, with a love for all genres, but a particular soft spot for rock. He collects vinyl records, is a loyal fan of Liverpool FC, and enjoys hanging out at local bars and breweries. At home, he shares life with his pet cat, Gus, and embraces time with family and friends whenever he can.

In true Wisconsin fashion, Shane’s unofficial motto is, “It’s not cold, it’s just the wind,” a sentiment that all of us here in the Midwest can relate to. With a creative eye and a passion for learning, Shane continues to grow as an editor and storyteller at Tri-Marq.

Posted in Meet the StaffTagged avid, Milwaukee video production, tri-marq, trimarq, video, video editing, video production

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For the Association of Equipment Manufacturers (AE For the Association of Equipment Manufacturers (AEM)'s 2025 Annual Meeting in Miami, FL we had the chance to bring their theme–“The Art of Balance”–to life in a fun way. We created a stage setup built around eight LED “paintings,” each designed to move. Working with an automation team from Atlanta, we engineered a backdrop where the two center pieces moved up and down, almost like the scales of justice finding their balance.

On the design side, our graphics team took AEM’s theme artwork and ran with it, building out all the on-screen visuals for the show. At AEM’s request, we used AI tools to create custom imagery for every presenter, including stylized headshots that fit right into the overall look and feel.

With our event and design teams collaborating with our longtime client of 28 years, our work with AEM leading up to show day was off the charts, yet again. Together, we pulled off a stage experience that felt fresh, dynamic, and totally on-theme—and everyone loved it.

#eventproduction #stagedesign #LEDdesign #trimarq
Happy holidays from Tri-Marq! We had another great Happy holidays from Tri-Marq! We had another great year shaking things up, and we're glad we could share some of our seasonal joy with you. For this year's holiday greeting, we're sharing a bit of our day-in-the-life, with some holiday flare. Here's to another great year of peace, joy, and creativity in 2026!
Across the country, people are gearing up for the Across the country, people are gearing up for the Thanksgiving holiday, including our staff. We're sharing some of our favorite traditions and foods in our latest blog, link in bio! 🦃
Our virtual food drive in partnership with @hunger Our virtual food drive in partnership with @hungertaskforce is still live! Help families in our community with access to nutritious meals just in time for Thanksgiving at the link in our bio!
Tri-Marq’s very own Tom Graybill was recently feat Tri-Marq’s very own Tom Graybill was recently featured in the MPI Wisconsin Chapter Agenda Magazine. As a past president of MPI Wisconsin Chapter, Tom has been a great representation of our company at the organization for over 15 years. His work earned him a feature as the Supplier Spotlight in the November-December edition of the magazine. Click the link in our bio to check out the article.
With the Thanksgiving Holiday fast-approaching, we With the Thanksgiving Holiday fast-approaching, we've partnered with @hungertaskforce to virtually raise funds for families in need. Funds raised directly benefit people in our community. Click the link in our bio to donate today!

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