Brand Video

In our recent collaboration with Prolec Energy, our client challenged us to create a showstopping brand video to use in their newly designed tradeshow booth. The video was displayed from the upper level of the booth on a large LED video board and needed to pack a punch for thousands to see. With Prolec’s roots in Brazil, Mexico, and the US, we needed to integrate video from each division to showcase its global reach and impact.

To tell their dynamic story that illustrated Prolec’s values and personality, we used the company’s brand but were also given creative freedom to recreate a key brand element – their light path. This allowed us to explore innovative ways to push the boundaries of our design. We custom-designed the light path in 3D animation and found ways to interact with the footage, along with additional 2D design elements.

To create this high visual impact video for Prolec Energy, Tri-Marq handled custom design, custom 3D and 2D animation, and video editing.