Inspired by his time at Marquette University, Marcus Lemonis made a multi-million dollar gift for a new student facility dedicated to student success, the ‘Lemonis Center for Student Success.’ To engage alumni, staff, and the community, Lemonis wanted to create a unique approach, thus the ‘Game Changer’ campaign was created. Tri-Marq produced three separate videos documenting the life of the campaign.
The first selection of the 3 part video series is the kickoff video including footage and drone shots of the university, with voice-over narration and animated text calling on the Marquette community to celebrate a person who changed their lives – their Game Changer. A social media frenzy ensued.