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Animation+Motion Graphics vs. Live Action Video | What’s Right for You?
Like any project, video production starts with creative decisions. What is my topic? Who is my audience? How can I best portray my message? And how can I do it within my budget? A large portion of the creative decision process for brands consists of deciding which medium to use for video—animation/motion graphics or live…
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Brand the Elevators
An event’s theme and brand play a vital role in its success. Countless hours are spent developing and refining an event’s brand and tagline, then more time is spent adding visual life to that tagline. Maximizing opportunities to expand that tagline or brand outside of the meeting space can be an effective way to add…
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When Failure Leads to Success
Five minutes into the CEO’s presentation, one of the projectors on a two-screen widescreen blend went out. Half of a 60-foot wide and 20-foot high screen went black, and somehow this event was still a success. The elapsed time from the moment the projector failed to the point that the entire back-up scenario was in…
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The Roosevelt Hotel
New Orleans, LA Overview: The Roosevelt is a Waldorf Astoria property in the heart of the French Quarter. The lobby, guest rooms and restaurants are what you would expect from a Waldorf hotel: historic, expensive and a little small. Ballroom: The main ballroom, The Roosevelt Ballroom, is around 18,000 square feet and it can be divided into sections. For…
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Brian Beaulieu
Type of Speaker: Economist, ITR Economics Pros: I have the opportunity to see a lot of economists speak, as they are popular at corporate events. Often we will see the same economist “flavor of the month” at many conferences, but Brian Beaulieu was a new name to me, and I was very impressed with his presentation. He…
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My Guide to Working with Non-Professional Talent
by Amy Wrobel, Producer Telling a compelling story typically requires a good storyteller. For some shoots, we’ll hire professional talent, on-camera, or voice actors to carry the message, but in other situations, it’s better to use real people. Real people–that’s what we ‘in the biz’ call anyone who’s not professional, paid talent. Using non-professional talent…