Unforgettable Experiences

“What is your most unforgettable patient experience?”

Tri-Marq sat down with graduate medical education students who are in their Transitional Year program to hear stories about their time at Aurora. Utilizing one location-shoot day and a 6-person crew with a 4-camera set, we captured the graduates in a roundtable style. This creative approach captures their conversation in a natural way, allowing them to organically tell stories and experiences, leading the GME program. The roundtable style keeps authenticity at the forefront and encourages audiences to stay engaged with the story, making the video more effective for marketing and recruiting purposes. With the wide range of content recorded, we created additional short, digestible clips that are repurposed for social media.