Tri-Marq partnered with Chamberlain Group to create this video highlighting the consumer journey. Using color animation and fun graphics, Tri-Marq created this video with the goal of placing the viewer in the perspective of the customer. We show the customer throughout their decision-making journey in different environments using voiceover narration and text to help drive the story. Graphical elements represent the customer’s decisions and create visual interest, taking the viewer from one environment to the next.