Skip to content
414-223-4380
[email protected]
trimarq logo
  • Home
  • Work
  • Blog
  • About
  • Contact
Video Events

A Creative Perspective From the Other Side | Being Your Own Client

October 3, 2023  by Alaina Salas

Doing great work for our clients is easy, but what about when we are creating for oursleves?

Highlight reels are not only a staple of our industry, but they’re also a great opportunity for us in the creative business to showcase where we’ve been, what we’ve been doing, and all the possibilities we provide for our clients. From a sales perspective, they give us the chance to highlight the diversity of the industry. Video production is such a broad spectrum of work that we need to be able to demonstrate the different types of video that we create for potential and current customers. All that said, becoming your own client to produce a compilation of your best work comes with its own unique set of difficulties

What’s great about highlight reels: First and foremost, they’re a minute-long memory book. When you’ve been zipping around the country managing, shooting, and editing video after video, it’s hard to stop and smell the roses. A video reel pulls all those projects together and gives us a chance to admire and reflect on our work. In addition, it gives us a chance to showcase the work we’re proud of and what we’ve created for our clients. The reels are short and entertaining, giving us the chance to catch our audience’s eye and advertise ourselves. 

View our latest video reel

What’s different about highlight reels: What makes a highlight reel different from any other project we work on is the end goal – we’re looking to make ourselves attractive, not our client. Rather than telling a story for a client, we’re creating a commercial self-advertisement. For this reason, reels are often content-centered rather than story-centered. Our creative team has more freedom when there is no beginning, middle, or end like a scripted project. However, this lack of story and script can be a double-edged sword because it means the project is open to interpretation and can be modified after a series of reviews. 

The difficulties of a highlight reel: Coming straight from our video producers, one of the biggest challenges of creating a video reel is selecting the footage that will be featured. Selecting from a year’s worth of cinematic footage is not only difficult but also time-consuming. Reviewing hours of footage to make final selections in a reel that will be about 60-90 seconds takes time to craft. We start the selection process with such a broad creative net that paring down can seem an impossible task. After footage selection is complete and the highlight reel is created comes the critique phase. As experts in our field, our standards are high, as they are for any of our clients. There are no rose-colored glasses when it comes to critiquing your own work, so we become our own worst critics. The quest for the perfect highlight reel is a long one, but the collaboration among the creative team is gratifying.

View our latest events reel

Creating a new highlight reel annually is demanding. Nevertheless, our team collaborates to carefully assess each shot, selecting the best of the best, and blending it together – telling our story. This memory book gives us the opportunity to appreciate our accomplishments while presenting our award-winning work. The power of a well-crafted highlight reel lies in its ability to capture the attention of our customers, entertain our audiences, and showcase our capabilities in the video and event production industry. 

Posted in Business Theatre, VideoTagged animation, event production, event reel, highlight reel, Milwaukee video production, motion graphics, reel, tri-marq, video producers, video production, video reel

Post navigation

Previous: Medal of Honor
Next: What’s In a Name? | The Marquette Connection
Tri Marq vimeo Tri Marq youtube Tri Marq facebook Tri Marq linkedin

Blog

  • A Different Kind of Pilot | Taking CECA 2023 to New Heights
  • What’s In a Name? | The Marquette Connection
  • A Creative Perspective From the Other Side | Being Your Own Client
  • Medal of Honor
  • Celebrating 35 Years of Tri-Marq

Contact

Headquarters:

507 S. 2nd Street, Suite 145
Milwaukee, WI 53204

+1 (414) 223-4380
[email protected]

Instagram

Why are we always talking about @marquetteu? Our c Why are we always talking about @marquetteu? Our connection goes deeper than just supporting our local college. Read about our Tri-Marq's blue + gold roots in our latest blog. Link in bio!
Your virtual event doesn't have to feel like 'just Your virtual event doesn't have to feel like 'just another webinar' step up your event game with Tri-Marq as your virtual event partner. 💻 🌐👨🏻‍💻#virtualevents #virtualeventproduction #eventproduction #trimarq
As experts in the video production industry, creat As experts in the video production industry, creating top-notch content for our clients is second nature, but what about when it comes to creating videos internally? Read about the difficulties of being your own client in our recent blog, link in bio!
We’re proud to share with you one of our most re We’re proud to share with you one of our most recent projects, our refreshed website #linkinbio
Every year, the Greater Madison Chamber of Commerc Every year, the Greater Madison Chamber of Commerce's Annual Dinner takes place in Madison, Wisconsin. Last year, for their 69th annual event, our friends and clients at the Chamber entrusted Tri-Marq to bring their vision to life ‘By Design.’

The event took place at the Monona Terrace Community & Convention Center with 1100 people in attendance. Each year, the Chamber asks Tri-Marq to help create a unique experience that would not only be creative, but also engaging for such a large audience. Tri-Marq producer, Eric Redding, who has been helping the Chamber for a decade, always aims to keep things fresh at the annual event and had just the solution.

Eric conceptualized a thrust stage with three content screens to engage viewers from all angles and worked with the in-house union audiovisual crew to assemble his design for the event. The stage is flanked by drapes with an image magnification (IMAG) screen on each side so all the attendees had a clear view of Greg Hoffman, the keynote speaker for the event. Tri-Marq Co-owner, Chris Johnson, was on-site to help walk through rehearsals and direct the show’s fast-paced lighting, audio, and video cues.

To make this show a success, Tri-Marq managed all of the show design, event pre-production, A/V production, and run-of-show. The 2022 event went off flawlessly and Tri-Marq is already hard at work on the 70th Annual Dinner in 2023!
After a busy August, our crews are on the way home After a busy August, our crews are on the way home! The Tri-Marq team has been all over the country this month traveling tens of thousands of miles for shows in San Diego, Chicago, Orlando, Nashville, Palo Alto, Palm Springs, and here in Wisconsin. Wishing everyone safe travels home and a relaxing long weekend!

Copyright © 2023 All rights reserved. Tri-Marq Communications, Inc. and Tri-Marq Events, Inc.