-
Animation+Motion Graphics vs. Live Action Video | What’s Right for You?
Like any project, video production starts with creative decisions. What is my topic? Who is my audience? How can I best portray my message? And how can I do it within my budget? A large portion of the creative decision process for brands consists of deciding which medium to use for video—animation/motion graphics or live…
-
Meeting Openers
In the last entry, Dan filled you in on instant AV. This week, we want to talk about another type of video in meetings – the meeting opener itself. Video openers are the easiest way for our clients to get their theme across to meeting participants. It can be tough to fit the whole idea…
-
Question Authority
“Question authority” is a concept that we first heard at an employee meeting that we produced for one of our favorite clients, and is a philosophy we have introduced to our own production team. For us, questioning authority means the ability for everyone on our team to ask questions and make suggestions as experts in…
-
Get to Know the Banquet Captain
A few years back we produced an event at a large San Antonio hotel. This property had been around for a number of years and had an established banquet and catering team. During the site visit, I made a point to ask the name of the banquet captain who would be working our event. This…
-
The Importance of Proper Preparation
We were recently hired by a client to work on the creative design of their show and to direct the show on-site. There was an existing vendor who was to provide all of the production equipment. Though this isn’t our usual way of working an event, we trusted the client and the event seemed like…
-
In-house AV vs. Outside Vendors
Each year, Tri-Marq produces a lot of events. Some are large and require semi-trucks full of gear and a small nation of the crew, and some are much smaller, and more manageable, in scale. When it comes to smaller events, the vendor decision often comes down to a choice between in-house Audio/Video (AV) and an…