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Animation+Motion Graphics vs. Live Action Video | What’s Right for You?
Like any project, video production starts with creative decisions. What is my topic? Who is my audience? How can I best portray my message? And how can I do it within my budget? A large portion of the creative decision process for brands consists of deciding which medium to use for video—animation/motion graphics or live…
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The Real Cost of Foregoing an Event Site Survey
When clients review budgets one of the first items to be questioned is often the production site survey. When you add up the cost of the plane ticket, hotel room, and per diem this line item looks like a great place to trim some budget. So why is the production site survey so important? A…
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Celebrity Riders: The Difference Between a Want and a Need
Celebrity Rider: (n): a list of requirements, requests, or conditions that a performer or celebrity expects in addition to their appearance fee. Celebrity talents always provide an interesting and unique experience for our team, especially when they come with a ‘rider,’ or a list of requests. The celebrity brings their talent to the show, and…
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Light It Up
When clients think of stage and set design, they think of set construction and video projection. Sometimes, they need to be reminded of a third important element: lighting design. Creative and exciting light design can make a good show go from ordinary to extraordinary. Everyone sees video projection at shows, but when you see a…