Get to know your team before the shoot begins.
What is a Producer?
While it’s different for every location day, the Producer generally oversees all aspects of pre-production and on-site production, manages the overall flow of the day, and functions as one of the primary contacts for your video project. They work closely with your team to help develop and plan.
What is a Director?
The Director works closely with the DP and Gaffer to literally call the shots. They take the plan the producer has created and execute the creative vision including coordinating technical gear and crew, handling talent, and addressing the unique characteristics of each location.
What is an Art Director?
The Art Director supervises all art and motion graphics for a video. They oversee content created to define the look of the project and ensure it complies with your brand guidelines.
What is a DP (Director of Photography)?
The Director of Photography (DP) works with the Gaffer and Director to determine the lighting direction for each shot. While the Director focuses on the story and overall direction of the project, the DP handles the technical elements and artistic execution of each shot.
What is a Gaffer?
As the person in charge of lighting on a video set, the Gaffer works closely with the Director and the DP to make sure each shot looks the best it can. They are responsible for designing, executing, and managing the overall lighting plan.
What is a Grip?
A Grip can fill a variety of roles. From assisting the Gaffer on lighting calls to managing non-electrical equipment on-site, they aid the camera crew by building and maintaining supporting equipment like dollies, jibs, camera mounts, cranes, and more.
What is a Hair/Makeup Artist?
A stylist is responsible for making sure all people on-camera look their best. They can reduce shiny skin and frizzy hair, meet shoot-specific styling and special effects needs, and more with the help of cosmetics. They can also take charge of wardrobe responsibilities.
What is an Audio Tech?
The Audio Tech is the sound engineer on-site. They are responsible for setting up and maintaining sound equipment like microphones, as well as ensuring all sound is recorded properly.
What is a Motion Designer?
The Motion Designer creates and edits all art and motion graphics required for every project. From simple lower thirds to 3D animation, the Motion Designer works closely with the Art Director and Producer to complete the creative vision.
What is an Editor?
Working with the Producer and Art Director, the Editor uses the footage captured on-site or developed through motion graphics to cut together the scenes, add graphics, handle audio and sound design, and color correction.
What is an account executive?
The Account Executive is another primary contact for your team. They work with your video team to make sure all your project’s needs are met. They are stewards of your budget and are the advocates for your vision. The Account Executive provides continuity for all of your projects; they remain consistent no matter which members of the video team you work with.
