CCHP, Children’s Community Health Plan partners with Tri-Marq Communications, Inc. to create a media campaign branding the health care insurance company using interview style storytelling.
For this campaign, Tri-Marq produced a series of radio spots, commercials for television and online web commercials. Long format brand videos cover Member Recruitment and Broker recruitment testimonials. The videos are online and air at outreach events in the community. In addition, a series of 30-second clips were created about different specific health care topics. These video clips are on specific pages of the CCHP website. Finally, Tri-Marq uses consistent music and sound design for the entire campaign to brand it.
Tri-Marq handled on-site location shooting logistics to capture the interviews with insurance brokers and captured b-roll footage. Each broker tells their story about their experience with CCHP, the plans that are available at CCHP and its excellent customer service that is provided by the CCHP staff. This video shares the Broker’s side of the business.