One of Greystar’s Pillars of Excellence is Community. And Service is a Core Value the company lives by every day. Greystar wanted to tell the story of one student whose life was forever changed by the way they approach every single day.
Greystar Scholars is a program funded by team members to give financial assistance towards education to other Greystar team members’ families. We were asked to tell the story of one team member’s family in their journey to higher education through our creative video capabilities.
After meeting with and listening to the Herring family tell their story, we pieced together a heart-warming narrative, from the obstacles of college admissions to the success and positive impact of the Greystar Scholars program.
Script writing, storytelling, location shooting, producing, motion graphics, video editing and video marketing all were skills used in this project.