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Time To Rise Campaign Anthem

Marquette University

As torchbearers of the Jesuit-led tradition, Marquette University is called to serve as a force for good across the campus and the world, especially in these challenging days. “Time to Rise” is Marquette’s bold campaign to support students, faculty, campus and communities. Guided by its mission, driven by its strategic plan, and supported by the generosity of its larger family, now is the time to energize Marquette University and lift up all.

Marquette University partnered with Tri-Marq Communications, Inc. in their announcement of the Time to Rise campaign. As the world pivoted with a pandemic, so did the launch of the prestigious Campaign for the University. Taking plans for an immersive and interactive celebration on campus, we collaborated to bring guests a virtual experience like no other. The hybrid event began with a full Mass that was broadcast live from St. Joan of Arc Chapel on Marquette’s campus. This led to a pre-recorded Campaign event that was kicked off with the Campaign Anthem Video.

Project and creative management, storytelling, voice-over audition and casting, color correction, audio and sound design, and motion graphics went into the production of the Marquette Time to Rise Campaign Anthem. In addition, there were on-site technical event crews for the live broadcast that included the Producer, Technical Director, Technical Operator, Director of Photography, Video Producer, Audio Tech were used on-site on campus to broadcast the entire evening to the virtual platform.

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Once location shooting was complete, Tri-Marq developed the story from the interviews. This phase began with transcriptions and searching through the hours of sound bites from the staff and executives. Once the story formed, b-roll, photographs and music and sound track are added to round out the video.

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