-
Animation+Motion Graphics vs. Live Action Video | What’s Right for You?
Like any project, video production starts with creative decisions. What is my topic? Who is my audience? How can I best portray my message? And how can I do it within my budget? A large portion of the creative decision process for brands consists of deciding which medium to use for video—animation/motion graphics or live…
-
The Benefits of Video for Social Media Marketing
According to Wyzowl, 89% of businesses use video as part of their marketing strategy, with more brands increasing their video budgets in 2025. And 95% of video marketers see video as an important part of their overall strategy Between Instagram Reels, YouTube Shorts, TikTok videos, and long-form YouTube videos, video has an ever-evolving presence in…
-
Mapping it Out | How to Use Projection Mapping for Events
A very intriguing way we help our clients add visual interest to their corporate events is through projection mapping. Digitally mapped, calculated, and designed projections with pinpoint accuracy that can enhance almost any surface are a surefire way to not only ‘WOW!’ your audience, but to keep them talking beyond the conference. Dining Tables: Make…
-
Make Your Events Stretch Beyond the Stage | On-Site Content Production
While a typical corporate event may last a few hours or a couple of days, the content it can generate can deliver value to your company long after the attendees head home. With the right strategy, the footage and photography captured at a conference, gala, sales meeting, or company gathering can be repurposed into marketing…
-
Meet the Staff | Shane Hoeft
Shane Hoeft has been part of the Tri-Marq team for over five years, including four years full-time as a Video Editor. His editing journey began at a young age. He was just ten years old when he started making stop-motion LEGO videos. From there, he taught himself editing by diving into passion projects, gradually honing…
-
Clarity in Motion | The Power of Animated Explainer Videos
Explainer videos are an essential tool for brands looking to communicate complex ideas in a clear, engaging, and accessible way. Whether you’re introducing a new product, breaking down a process, or showcasing a compelling initiative, animation brings abstract ideas to life. Animation gives you control over tone, pacing, and style. Whether your brand is sleek…