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Video Events

The Importance of Proper Preparation

October 20, 2011  by Betsy Johnson

We were recently hired by a client to work on the creative design of their show and to direct the show on-site. There was an existing vendor who was to provide all of the production equipment.  Though this isn’t our usual way of working an event, we trusted the client and the event seemed like a fun one to be involved with, so we signed on.

The company that provided the equipment was a reputable one which had worked many events and had a history with the client.  Everything went well right up to the day of load-in.  Trucks pulled up to the docks and dozens of cases filled with production equipment filled the ballroom.  Our technical director noticed that the equipment, rather than all being from the contracted company, was largely sub-rented from other equipment vendors.

Cases of equipment fill the Wisconsin Expo Center before a large event for our client.
Lots of cases of equipment for a large-scale show at the Wisconsin Expo Center

Sub-renting gear is a common occurrence.  When equipment companies have multiple jobs at one time they don’t always have the inventory to fill all the equipment needs, so they supplement it with gear from other companies. With that said, when our technical director saw the sub-rented equipment, he wasn’t concerned. Turning to the person leading the load-in, he simply asked, “Who performed the quality control check on the sub-rented equipment?”  Unfortunately, the blank stare he received was the beginning of a very long and painful load-in.  While much of the sub-rented equipment was fine, there were a number of items that were supplied incorrectly or that simply didn’t work.

The experience, professionalism, and quick thinking of our crew on the show ultimately saved the day. However, the cost of overtime to the client, sleepless nights, and stress on the entire production team were significant.

Equipment at a smaller-scale show in a hotel ballroom

When equipment is sub-rented on our jobs, it is always opened and quality checked before being allowed onto the trucks.  As event professionals, we have seen many speakers at our clients’ shows talking about the importance of quality control and delivering products that work. Just like in the worlds of our speakers, successful event production is as much about preparation as it is about execution.

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Posted in Event ProductionTagged audiovisual, av, business theater, conference, contract, equipment, event production, hotel, in-house, meeting, outsource, preparation, theatre, tri-marq, trimarq

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The biggest construction trade show in North Ameri The biggest construction trade show in North America happens once every three years. 

- Over 140,000 construction professionals from 128 countries. 
- Over 2,000 exhibitors.
- 3 million square feet of space.

Welcome to CONEXPO-CON/AGG 2026—or CECA—as we like to call it.

It’s also one of the biggest moments on the Tri-Marq calendar. And our team is always honored to bring the special experiences to life. This year's @conexpoconagg recap video was shot and edited on-site by our video teams. Stay tuned for more CECA events and video content coming soon! 

#trimarq #CONEXPO2026 #conexpo #videoproduction
Our video and event production teams are back at h Our video and event production teams are back at home after another exciting @conexpoconagg. See what they were up to during their time in Vegas in our latest blog, link in bio.
Whether it’s displayed on digital billboards on th Whether it’s displayed on digital billboards on the side of a building, behind your presenter on the big screen, or shared with your connections online, animation and motion graphics can transform how audiences experience your story.

This past year, our team has been busy crafting dynamic visuals, bold motion design, and story-driven animation, and we’re excited to share the results. Our latest Animation and Motion Graphics Reel is here! 

#mgfx #animation #highlightreel #trimarq
It’s Women’s History Month, so we wanted to shift It’s Women’s History Month, so we wanted to shift our focus to work that we’ve created for our clients to help empower and educate women. In a world where financial literacy is financial freedom, @northwesternmutual wanted to create this video to encourage women to take their financial future into their own hands and advocate for their own education. We were proud to help create this project with NM by handling motion graphics and animation, talent casting, and video and sound editing. Happy Women’s History Month!
Without the Marquette University Student Productio Without the Marquette University Student Production + Broadcast programs, Tri-Marq would not exist today. The same opportunities that were presented to Tri-Marq’s founders, Chris Johnson and Jim Culhane, in 1986 are still shaping the next generation of production experts today. Give the great article in our bio a read, and a special shout-out to the @marquetteu grads on our team, many of whom were a part of these same programs:

James Culhane ’86
Christopher Johnson ’86
Betsy Johnson ’88
Lisabeth Dayan '01 
Daniel Kosan ’04
Keith Rocheck ’08
Amy Dean ’09
Greg Ideran ’14
Tom Hillmeyer ’19
Not just a partner, but a part of your team. When Not just a partner, but a part of your team. When you partner with our events crew, our work becomes our work, and your vision becomes our mission.

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