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Video Events

In-house AV vs. Outside Vendors

October 6, 2011  by Betsy Johnson

Each year, Tri-Marq produces a lot of events. Some are large and require semi-trucks full of gear and a small nation of the crew, and some are much smaller, and more manageable, in scale. When it comes to smaller events, the vendor decision often comes down to a choice between in-house Audio/Video (AV) and an outside vendor.

AV setup at a show

Oftentimes, the event planner feels pressured to choose the in-house AV as a ‘thank you’ to the hotel that is hosting the event. Sometimes, this decision is easy and convenient, but without prior research, it can also end in disaster. Luckily, after years of experience, we know which in-house AV companies are reputable and which may not be, and when it’s appropriate to use in-house versus an outside vendor.

One common misconception is that outside AV companies always compete directly with in-house companies when oftentimes that’s not the case. Every once in a while, a client will comment that they’d love for us to produce their event, but it’s probably too small for us to get involved and their best option may be to use the in-house. The reality is that it’s not an us versus them situation. We contract with national in-house AV suppliers, and we’ll gladly work in conjunction with and supplement an in-house company when it’s appropriate.

We’re more concerned about where our equipment comes from. If the equipment is right for the show in terms of price, quality, and availability, we’ll use it and work together with the in-house AV company to make sure your show is the best it can be.

Soundboard setup
Posted in Event ProductionTagged audiovisual, av, business theater, contract, equipment, hotel, in-house, outsource, theatre, tri-marq, trimarq

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For the Association of Equipment Manufacturers (AE For the Association of Equipment Manufacturers (AEM)'s 2025 Annual Meeting in Miami, FL we had the chance to bring their theme–“The Art of Balance”–to life in a fun way. We created a stage setup built around eight LED “paintings,” each designed to move. Working with an automation team from Atlanta, we engineered a backdrop where the two center pieces moved up and down, almost like the scales of justice finding their balance.

On the design side, our graphics team took AEM’s theme artwork and ran with it, building out all the on-screen visuals for the show. At AEM’s request, we used AI tools to create custom imagery for every presenter, including stylized headshots that fit right into the overall look and feel.

With our event and design teams collaborating with our longtime client of 28 years, our work with AEM leading up to show day was off the charts, yet again. Together, we pulled off a stage experience that felt fresh, dynamic, and totally on-theme—and everyone loved it.

#eventproduction #stagedesign #LEDdesign #trimarq
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Tri-Marq’s very own Tom Graybill was recently fe Tri-Marq’s very own Tom Graybill was recently featured in the MPI Wisconsin Chapter Agenda Magazine. As a past president of MPI Wisconsin Chapter, Tom has been a great representation of our company at the organization for over 15 years. His work earned him a feature as the Supplier Spotlight in the November-December edition of the magazine. Click the link in our bio to check out the article.
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