Skip to content
414-223-4380
[email protected]
trimarq logo
  • Home
  • Work
  • Blog
  • About
  • Contact
Video Events

Light It Up

September 1, 2011  by Betsy Johnson

When clients think of stage and set design, they think of set construction and video projection. Sometimes, they need to be reminded of a third important element: lighting design.

Young Presidents’ Organization at the Milwaukee Art Museum

Creative and exciting light design can make a good show go from ordinary to extraordinary. Everyone sees video projection at shows, but when you see a show with excellent lighting, it seems more high-end. As Brian Dawson, owner of SoundSource Entertainment and Intelligent Lighting Design of Texas, notes, “Professional event lighting is the most cost-effective solution for any event planner looking to transform their event.”

If you need proof, go to any play or musical.  In Broadway, the lighting designer is the first contact. The light design has the potential to help tell the story, change the mood, and set the ambiance. In some plays, the lights has even played the part of a character.

So why is it that in corporate theatre, it’s often the opposite – people talk to the set designer, the videographer, the graphic design artist, then the lighting designer? After years of experience, we know better. We know the difference light design can make in the eyes of the audience, so we have someone there from the start with us every step of the way. One of the first calls we make is to the lighting designer so he or she can be involved in the entire process rather than just being an afterthought.

The lighting design makes or breaks the story.

RedPrairie RedShift 2011
Posted in Event ProductionTagged business theatre, designer, event lighting, event production, lighting design, lighting director, theater

Post navigation

Next: Celebrity Riders: The Difference Between a Want and a Need
Tri Marq vimeo Tri Marq youtube Tri Marq facebook Tri Marq linkedin

Blog

  • Clarity in Motion | The Power of Animated Explainer Videos
  • Meet the Staff | Betsy Johnson
  • Mix it Up | Making Repeat Venues Feel Fresh
  • Meet the Team: Ryan Denzer
  • Are You Marketing Without Video?

Contact

Headquarters:

507 S. 2nd Street, Suite 145
Milwaukee, WI 53204

+1 (414) 223-4380
[email protected]

Instagram

With animation's unique ability to make complex co With animation's unique ability to make complex concepts digestible, motion graphics and explainer videos often go hand-in-hand. Read about how Tri-Marq uses the power of animation in explainer videos for our clients in our latest blog, link in bio! ✈️
And we’re live! Attention all aviation enthusias And we’re live! Attention all aviation enthusiasts, the Tri-Marq annual livestream @eaa broadcast is up and running. From the Daily Airshow, Night Airshows, Theater In The Woods, and everything in between, never miss a moment of the biggest week in aviation with our 24/7 event livestream. Our crew is ready with boots on the ground to produce the airshow feed for you and viewers across the globe. 
Head to the link in our bio to check it out ✈️
#eaa #eaaairventure #eaa2025 #trimarq #videoproduction #broadcasting #livestreaming
This #tbt, we're throwing it back when we partnere This #tbt, we're throwing it back when we partnered with @greystarapartments to create this video geared toward employee recruitment. Tri-Marq had crews on location for several days at different locations and events, capturing several interviews from staff and executives, b-roll footage during construction tours, and finished properties.

Once location shooting was complete, Tri-Marq developed the story from the interviews. This phase began with transcriptions and searching through the hours of sound bites from the staff and executives. Once the story formed, b-roll, photographs and music and sound track are added to round out the video.

Greystar used this video as an addition to their efforts to recruit new employees through their campus visits and online. In addition to this long-form video, Tri-Marq also created shorter, easy to digest clips for each topic for individual marketing purposes.

#trimarq #recruitment #videoproduction #locationshoot #scriptwriting
Happy Independence Day 🇺🇸 Wishing you a rela Happy Independence Day 🇺🇸 Wishing you a relaxing holiday filled with friends and fun from all of us at Tri-Marq!
Tri-Marq's expert event producers never aim for be Tri-Marq's expert event producers never aim for better or even best; we always aim for flawless. 

#eventproduction #trimarq #CorporateEvents #clienttestimonial
Get to know Betsy Johnson, VP of New Business and Get to know Betsy Johnson, VP of New Business and world traveler, in our latest meet the staff feature, link in bio!
#trimarq #meettheteam #eventproduction #videoproduction

Copyright © 2025 All rights reserved. Tri-Marq, LLC