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Video Events

The Technology WOW Factor

January 26, 2012  by Betsy Johnson

We work with many of our clients year after year (in some cases, for twenty years!), so we’re always thinking of creative ways to make their events bigger and better. The challenge to outshine ourselves is fun for us as it gives our team the chance to bridge creative options with technology. Our clients want to incorporate the latest and greatest innovations in the business theatre industry to keep their meetings dynamic and exciting for their attendees, and we are happy to deliver.

Years ago, we found that the Ultrawide WATCHOUT system is a great solution to keep shows fresh and contemporary, and we’re proud to be the first production company to bring it to Wisconsin. We’ve been using it for years now, and our clients and their audiences love the impact and the “wow” factor it helps to deliver.

As you may know, we’re show producers, so we don’t own AV equipment. However, we own the WATCHOUT technology that we’ve invested in permanently because of its versatility. We can scale it to fit just about any size room and any size audience. Take a look at all the different ways we’ve used it in our photos below. You can also see other photos in our photo galleries (such as the “stage setups” gallery) and on our website. And to learn more about why Tri-Marq uses the technology, check out Chris’s interview here (via the WATCHOUT website).

For a client’s leadership conference, we used WATCHOUT in a long, narrow room for an audience of 100.
We even used the WATCHOUT system for a gala in a tent!
A client’s “CSI”-themed annual meeting was entirely WATCHOUT-driven. The set used multiple sources, all run from one single WATCHOUT computer.
And on a much larger scale, a client used WATCHOUT and Ultrawide screens for their annual meeting at the Pettit National Ice Center.
Posted in Event Production, Video ProductionTagged business theatre, entertainment, event production, meeting, production, theater, tri-marq, trimarq, ultrawide, watchout

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For the Association of Equipment Manufacturers (AE For the Association of Equipment Manufacturers (AEM)'s 2025 Annual Meeting in Miami, FL we had the chance to bring their theme–“The Art of Balance”–to life in a fun way. We created a stage setup built around eight LED “paintings,” each designed to move. Working with an automation team from Atlanta, we engineered a backdrop where the two center pieces moved up and down, almost like the scales of justice finding their balance.

On the design side, our graphics team took AEM’s theme artwork and ran with it, building out all the on-screen visuals for the show. At AEM’s request, we used AI tools to create custom imagery for every presenter, including stylized headshots that fit right into the overall look and feel.

With our event and design teams collaborating with our longtime client of 28 years, our work with AEM leading up to show day was off the charts, yet again. Together, we pulled off a stage experience that felt fresh, dynamic, and totally on-theme—and everyone loved it.

#eventproduction #stagedesign #LEDdesign #trimarq
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Across the country, people are gearing up for the Across the country, people are gearing up for the Thanksgiving holiday, including our staff. We're sharing some of our favorite traditions and foods in our latest blog, link in bio! 🦃
Our virtual food drive in partnership with @hunger Our virtual food drive in partnership with @hungertaskforce is still live! Help families in our community with access to nutritious meals just in time for Thanksgiving at the link in our bio!
Tri-Marq’s very own Tom Graybill was recently feat Tri-Marq’s very own Tom Graybill was recently featured in the MPI Wisconsin Chapter Agenda Magazine. As a past president of MPI Wisconsin Chapter, Tom has been a great representation of our company at the organization for over 15 years. His work earned him a feature as the Supplier Spotlight in the November-December edition of the magazine. Click the link in our bio to check out the article.
With the Thanksgiving Holiday fast-approaching, we With the Thanksgiving Holiday fast-approaching, we've partnered with @hungertaskforce to virtually raise funds for families in need. Funds raised directly benefit people in our community. Click the link in our bio to donate today!

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