CCHP, Children’s Community Health Plan partners with Tri-Marq Communications, Inc. to create a media campaign branding the health care insurance company.
For this media campaign, Tri-Marq produced a series of radio spots, commercials for television as well as online web commercials. Long format brand videos cover Member Recruitment and Broker recruitment testimonials. The videos are online and used at outreach events within the community. In addition, a series of 30-second clips were created about different health care topics. These video clips are posted specific pages of the CCHP website. Finally, as a way to brand the campaign Tri-Marq uses consistent music and sound design for the entire campaign.
Tri-Marq handled on-site location shooting logistics to capture the interviews with CCHP Members, and b-roll footage. Each member tells their story about their experience with CCHP, the plans and its staff. This video shares the Members’ stories.