Skip to content
414-223-4380
[email protected]
trimarq logo
  • Home
  • Work
  • Blog
  • About
  • Contact
Video Events
A photo of a concert from the audience view

But No Brown M&Ms

August 20, 2015  by Betsy Johnson

Rock bands have long been famous with their specific and lengthy backstage requirements. These demands are found in a rider attached to their contract and can detail anything from a band’s snacking needs to lighting and sound equipment requirements. This list of requirements can be short or can go on for pages—in perhaps the most famous rider of all, Van Halen requested M&Ms with all the brown ones picked out.

Although this seems like an outlandish request, the rock group has said that it was included to see if the promoter actually read their extensive rider. If brown M&Ms were in the M&M dish, it tipped them off that maybe some of their other lighting or sound equipment stipulations weren’t attended to properly.

Riders and Corporate Events

The thing with riders is that while they are very specific, they are rarely modified to meet the needs of each particular show. A corporate event for example may not require follow spot operators or a stadium level PA system.  And when the production team for the performer starts planning the show they usually make concessions that are more realistic for the venue or event.

Many times however, those modifications are not made to the contract. The contract signed by the client or their representative often still requires the client to provide the entire rider. Many times even when asked to modify the rider in the contract the band claims it as unnecessary. 

Covering our Bases

When we finalize the equipment plan with performers we always send an email to both the client and the production manager indicating the changes and asking them to respond back that they agree to the revised plan. This final sign-off means less hassle when making final arrangements and adjustments for the equipment. 

Posted in Entertainment, Event ProductionTagged celebrity, entertainment, event production, rider, tri-marq, trimarq

Post navigation

Previous: Tri-Marq wins Telly Award for MGIC
Next: When the Band Van Breaks Down
Tri Marq vimeo Tri Marq youtube Tri Marq facebook Tri Marq linkedin

Blog

  • A Tri-Marq Thanksgiving: Traditions, Tastes, and a Whole Lot of Stuffing
  • From One Stage to the Next | How Smart Planning Makes Back-to-Back Events Seamless
  • Giving Back
  • The Benefits of Video for Social Media Marketing
  • Mapping it Out | Endless Creativity through Projection Mapping 

Contact

Headquarters:

507 S. 2nd Street, Suite 145
Milwaukee, WI 53204

+1 (414) 223-4380
[email protected]

TriMarq Logo

Instagram

#tbt Take a walk through the years of Marquette Ba #tbt Take a walk through the years of Marquette Basketball 🏀 From the early 2000's to today, we have had the pleasure of bringing high-concept video production to Marquette Golden Eagles fans year after year. A combo of expert creative direction and expert technology helps bring the intro video and headshot projects to life so it can be ready for the big screen come gameday. 

#MUBB #WeAreMarquette #trimarq #videoproduction
Happy New Year! We're kicking off 2026 at Tri-Marq Happy New Year! We're kicking off 2026 at Tri-Marq and locking in our calendars with corporate meetings and events. even into 2027.  Take a peek at this short video from a recent project featuring an LED Grand Entrance we loved to create with our client. Planning something memorable? We’d love to hear from you.

#corporateevents #wisconsinevents #wisconsineventproduction
Happy New Year from Tri-Marq! Wishing you another Happy New Year from Tri-Marq! Wishing you another year full of fun, excitement, and creativity in 2026 🎊
Production polished to perfection, every time. Tri Production polished to perfection, every time. Tri-Marq's event experts create the best experience for our clients, year after year. 

#wisconsinevents #eventproduction #audiovisual
It’s the most wonderful time of the year 🎶 when we It’s the most wonderful time of the year 🎶 when we get to come together with our whole team. We’re grateful for every opportunity to spend time together as a group. Thank you for another great year of Tri-Marq.
For the Association of Equipment Manufacturers (AE For the Association of Equipment Manufacturers (AEM)'s 2025 Annual Meeting in Miami, FL we had the chance to bring their theme–“The Art of Balance”–to life in a fun way. We created a stage setup built around eight LED “paintings,” each designed to move. Working with an automation team from Atlanta, we engineered a backdrop where the two center pieces moved up and down, almost like the scales of justice finding their balance.

On the design side, our graphics team took AEM’s theme artwork and ran with it, building out all the on-screen visuals for the show. At AEM’s request, we used AI tools to create custom imagery for every presenter, including stylized headshots that fit right into the overall look and feel.

With our event and design teams collaborating with our longtime client of 28 years, our work with AEM leading up to show day was off the charts, yet again. Together, we pulled off a stage experience that felt fresh, dynamic, and totally on-theme—and everyone loved it.

#eventproduction #stagedesign #LEDdesign #trimarq

Copyright © 2026 All rights reserved. Tri-Marq, LLC