Skip to content
414-223-4380
[email protected]
trimarq logo
  • Home
  • Work
  • Blog
  • About
  • Contact
Video Events

Lumens Aid: Bright Ideas for Picking the Right Projector

May 3, 2012  by Tom Graybill

Guest entry by Tom Graybill, Tri-Marq Director of Sales

Behind the screen

There is generally one truth when it comes to projector brightness: the brighter, the better. Filling your screen with a vibrant, bright picture makes it easy for your audience to see your PowerPoint, your video, or your camera shot. But how powerful of a projector do you really need?

Projectors are measured in lumens. There is a very detailed, scientific definition for a lumen, which I won’t go into here, but basically, a lumen is a measure of the amount of light emitted by a projector. Typically, projectors are rated in thousands of lumens. As you might expect, a 10,000-lumen projector is much brighter than a 2,000-lumen machine. Also, as you might expect, the higher rated the projector, the higher the cost to rent or buy. So it is important to select the right gear to get the image you want at the best price.

Here’s a rough and quick formula for matching the right projector for your screen:

(screen height in feet) x (screen width in feet) x 50 =
desired brightness in lumens

So, for a 6’x8′ screen, you would want a projector rated at 2,400 lumens or more. This is a fairly common projector brightness for breakout rooms and smaller audiences. For a 9’x12′ screen, you would want at least a 5,000-lumen projector. (Yes, I know the math adds up to 5,400, but that’s why this is a rough and quick formula!) And if you are going big, a 15’x20′ screen should ideally require a 15,000-lumen machine.

There are some options for larger screens, including blending projectors (two or more projectors used on a single screen) or stacking projectors (two projectors shooting in parallel to increase brightness). You can also move the projector physically closer to the reflective surface, but in practice, this only boosts the brightness marginally before you start compromising on the size of your image.

This rough rule of thumb applies to typical projection environments – ballrooms, meeting rooms, etc. If you are projecting in a particularly bright area, like a tradeshow floor, you will likely need a more powerful machine to fight the atmosphere. If you are in a very controlled, dark area, you may be able to use a less bright projector to achieve good results.

Picking the right projector can make the difference between making the grade or having your audience take a dim view of your show. Armed with this simple formula, you should now feel a bit brighter.

Projectors on the event site
Posted in Event ProductionTagged audiovisual, av, brightness, business theater, business theatre, equipment, event production, lumen, meeting, production, projector, tri-marq, trimarq

Post navigation

Previous: Meet the Staff: Dan Kosan
Next: Meet the Staff: Amy Wrobel
Tri Marq vimeo Tri Marq youtube Tri Marq facebook Tri Marq linkedin

Blog

  • Meet the Team: Justin Foren
  • Your Red Carpet Moment | Broadcasting Video Live at Your Event
  • Meet the Team: Tom Hillmeyer
  • Close to Home | Tri-Marq’s Work in Venues Around Wisconsin
  • Leadership Summit | Case Study

Contact

Headquarters:

507 S. 2nd Street, Suite 145
Milwaukee, WI 53204

+1 (414) 223-4380
[email protected]

Instagram

@visitmilwaukee rolled out the barrel last night f @visitmilwaukee rolled out the barrel last night for their annual meeting yesterday at @amfamfield. With keynote speakers from the top voices in Milwaukee tourism, the infamous Running Sausages, T-shirt cannons, and @molsoncoors to go around, the event was a blast for Visit and their partners and sponsors. As a partner of Visit Milwaukee for 16 years, Tri-Marq is proud to be a part of reason this amazing city is a must-see destination.

#trimarq #VisitMilwaukee #eventproduction #videoproduction
@aurorahealthcare wanted to create a video showcas @aurorahealthcare wanted to create a video showcasing the state-of-the-art care facilities at Aurora Sinai Medical Center, it’s community partners, and the programs they offer to people in downtown Milwaukee, many who lack access to care. It features how the spirit of the Aurora teammates feeling connected to one another, living the purpose and mission, working in sync to make sure they’re all driving towards the same goal to help people meet their health care needs.

The story is told by Dr. Iroegbu, President of Aurora Sinai Medical Center & Aurora St. Luke’s South Shore through an interview we recorded on location. The powerful, yet straightforward story is elevated by combining beautiful b-roll footage, graphics and soundtrack. Tri-Marq is proud to have created this compelling and informative video to promote Aurora’s commitment to the Milwaukee community.

Tri-Marq conducted three days on location recording interviews and b-roll footage, in multiple locations. In addition, Tri-Marq handled project management, creative design, on-site production, editing, sound/audio design, color correction, and script writing.

#trimarq #videoproduction #milwaukee #healthcare #locationshoot
Tri-Marq was proud to once again produce the 11th Tri-Marq was proud to once again produce the 11th annual Greater Madison Chamber of Commerce (GMCC) Icebreaker event at the Kohl Center in Madison, Wisconsin. The stage setup featured a color-changing Titan Tube backdrop that complimented the Chamber’s EUREKA branding with hidden exclamation points.

The event hosted over 800 business and community leaders and featured keynote speakers speakers from companies around Wisconsin. 

In addition to handling all pre-production, CAD renderings, and stage and lighting design, the Tri-Marq event team was on-site managing all run-of-show duties.

#trimarq #GMCC #eventproduction #wisconsinevents #titantubes
Our client, First Advantage, took their annual 'Co Our client, First Advantage, took their annual 'Collaborate' conference to sunny Miami, Florida🌴☀️ at the Fontainebleau hotel. Tri-Marq produced this Event Recap video that aired at the end of the conference. Video production included an on-site crew to record footage and edit immediately.

It was a busy week! Attendees got to hear from keynote speaker and award-winning NYT author, Jeremy Gutsche, connect in interactive breakout sessions, and enjoy performances from local dance troupes and a percussion group.

As full-service Show Producers, we think about the overall meeting experience, so Tri-Marq incorporated the brand wherever possible, including designing the company logo out of Titan Tube lighting as a stage backdrop. Tri-Marq also handled all pre-production planning, CAD renderings, site visits, management of run-of-show, speaker rehearsals, and more.

#eventproduction #trimarq #miami #recapvideo #corporateevents
Our client, the Association of High Technology Dis Our client, the Association of High Technology Distribution (AHTD), wanted to create a high-level promotion to recruit new members. Rather than deal with the hassle of scheduling multiple location shoots (which can become cost-prohibitive) to record interviews, AHTD took advantage of the time when all their members were in one place — the AHTD fall conference! In Fall 2024, Tri-Marq’s crew went to Washington to interview 11 AHTD members and compile footage for two videos promoting membership in the Association. In addition to filming interviews, we also produced the event. The four-day conference featured keynote speakers, group breakouts, and a tradeshow-style project showcase.

#trimarq #videoproduction #eventproduction #onsitevideo #testimonial
Last month, our client, The Association of Equipme Last month, our client, The Association of Equipment Manufacturers (AEM) hosted “World of Asphalt” in St. Louis, Missouri. As the leading asphalt trade show, the conference attracts industry manufacturers and service providers to showcase their latest products. 

Tri-Marq was on-site at the event capturing video, drone footage, and attendee and exhibitor testimonials for client use. To recap the event, we edited the footage to create this post-conference video. To see the video in action, visit the World of Asphalt webpage. 

#videoproduction #worldofasphalt #trimarq #dronevideo #recapvideo

Copyright © 2025 All rights reserved. Tri-Marq Communications, Inc. and Tri-Marq Events, Inc.